Ecommerce Made Easy


Attention all Website Owners – Do you have a website that you have been thinking about turning into an ecommerce site, but it is too hard or you are not sure where to start.

Traditionally in order to set up an ecommerce website you needed to be a webmaster guru, or you needed to pay someone to do it all for you, which could often turn out to be a big expense.

There are a number of very good free ecommerce solutions available on the internet, but in order to customize these to suit the look and feel of your business you need to have a good working knowledge of website programming languages. And trying to add these to your blog or Facebook page was usually not worth the hassle.

Well, the good news is there is a simple and effective way to now add ecommerce shipping software to almost any kind of website without needing a comprehensive knowledge of website programming. Over the last week I have had the opportunity to review Wazala. Wazala really changes the face of ecommerce and makes it accessible to all website owners. In a similar way to what sites like Blogger and Squidoo allow almost anyone to create a website, now Wazala allows almost anyone to add a multi carrier shipping software to their website.

Wazala will easily integrate into your existing website by pasting small snippets of HTML code into your website. This takes away a lot of the hassle of having to customize an existing ecommerce cart template to match your website. It also allows you to add the code onto any website that will allow you to add HTML code including your blog or even your Facebook page.

Wazala also allows you to tailor the size of your ecommerce site to meet your needs, and will cater for both physical and downloadable electronic products. One of the biggest challenges I have found with ecommerce shopping carts is that some only allow you to sell physical products and some only allow you to sell electronic products, but very few of them allow you to do both.

Wazala allows you to manage your monthly spend based on the number of products that you are selling and the types of features that you require, again allowing you to tailor the product to suit your individual needs.

A few years ago, in order to have a website on the internet you really needed to be a web designer or you needed to pay someone to create it for you. Now, with platforms like Blogger, Squidoo, Hub Pages and others, anyone can have a website. Add some content and some images and some styling and in almost no time and for no cost you can have a website.

Unfortunately adding ecommerce facilities or creating an ecommerce website up until now has required that you pay someone or have a good knowledge of programming languages like PHP and javascript. The good news is I think that over the next couple of years, websites like Wazala are going to make ecommerce accessible to everyone. More and more people are buying more and more products over the internet, and there is now no reason at all for you to miss out on the opportunity of selling products over the web.

Geographic SEO


Geographic SEO, or Geographic Search Engine Optimization, is the practice of targeting website content toward very specific geographic regions. It can be a powerful method for marketing location-specific products and services, like home window repair. When used creatively, it can also be effectively used to market non-location-specific products and services, like lawnmowers or lawnmower parts.

The concept revolves around creating geographically targeted content that is not seen by search engines as spam, and therein lies the challenge. It is important to do this correctly so that you don’t get your site banned from Google’s index, or otherwise penalized by their search algorithms.

Geographic SEO is accomplished using several different techniques together:

  • Using geographic keywords in the URL
  • Using geographic keywords in the page title
  • Using geographic keywords in the heading and meta tags
  • Writing unique content for the geographic area
  • Using geographic keywords in Alt tags

This can best be accomplished by using a geographic area in your domain, and structuring your URLs in a directory format. Ideally, you want the broadest category of the directory first (e.g., the state), followed by narrower geographic areas (e.g., counties or cities). So when someone is searching for home window repair Salt Lake City, you might want your URL to look something like this:

Notice the highlighted geographic keywords. An added benefit of using geographic SEO techniques at the URL level is that not only is Google likely to rank your site better for those keyword searches, but your click through ratio will be better when your site does show up in the SERPs (Search Engine Results Pages). This is because Google has a practice of highlighting the searched keywords when they appear in the URL. This draws the eye to your listing, making it stand out on the page ahead of other non-geographically optimized URLs.

Using geographic keywords in the page title

As any search engine optimization expert can tell you, page titles are of the most important aspects of SEO, and it is no different when it comes to geographic search engine optimization. Your page title is like the title on a recipe card. If you labeled all your recipes “Recipe,” you wouldn’t be able to find “Brownies.” This is parallel to what many website owners do by mistake: not titling their page with unique and relevant page titles. If your page is about window repair in Salt Lake City, then the title of your page should be Window Repair Salt Lake City.

Using geographic keywords in the heading and meta tags

Likewise with the meta title, heading, and other meta tags. All should contain the phrase you are targeting for geographic optimization. Your H1 tag in the above example should contain the phrase window repair in Salt Lake City, as should your meta title, keyword tag (though decreasingly relevant), and meta description. The description tag is not so important for ranking, but can be very important for click-through. The description tag is what Google uses in the “snippet” it places in the SERPs. If it contains your geographically targeted keywords, it will be in bold, and more likely to stand out on the page as a relevant search results worth clicking on.

Writing unique content for the geographic area

This is perhaps the area where most webmasters who try geographic optimization stumble. The content must be unique enough not to be considered “spam” by Google. In other words, simply throwing up 30,000 city-named landing pages for the whole country with identical content will not get you ranked well. You must do your best to provide unique content, as targeted as possible to the geographic region you are wanting to focus on.

The Do’s and Don’ts of Link Building


For most things that I do in life, I like to have a few hard and fast rules, some things I am careful off, and I like to keep things pretty simple and not over complicate them too much. I treat link building in the same fashion, and so there are a few things that I try and avoid and a couple of rules that I follow. The first and only major thing to avoid is to SPAM. And the major rule I try to follow is to be natural.

Obviously there are a lot of spammers out there on the internet. They might be black hat SEO’s or they might just have too much time on their hands, or they might be link builders. What is a spammer? For me, a spammer is someone whose sole aim is to build a link, without adding any value to the other website. A blog comment like ‘great post’ with a link, or maybe a forum signature that has lots of links in it without adding any value to the forum itself.

If this is your link building strategy then you may have some initial success. But be prepared that many of your links will be deleted. Forum and blog owners usually take some pride in their websites and resent people using their website for personal gain without giving anything back.

Don’t get me wrong, forums and blogs can be a great source of links and a useful part of a link building strategy. But don’t deface someone else’s website with your link. Add value to their website and I am sure they will be more than happy for you to add a link.

The second rule I follow after DON’T SPAM, is be natural. What is natural? Now, just suppose for a minute that I am a search engine. And I see a website that has lots of links. And for a minute I think that this site might be important. Then I see that the site has all of the links with optimised anchor text. These are the words that form your link – like ‘Click here’. Then I see that all of the links point at the home page of the website. And then I see that all of the links are ‘do follow’ links. Maybe, just maybe by now I am starting to get a little bit suspicious.

Is it possible to over optimise your website? Ask someone that has had their website removed from the search engines all together and they will probably say yes. Search engines don’t want you to manipulate their results, and they exact severe punishment for people that are seen trying to manipulate their results. And for most people, if your site is removed from the results, the best thing to do is to start again. Sure you can apply to be re-instated, and plead your case, but if the big G decides you have been doing the wrong thing then you might just have to start again.

So, when you are looking at a link and it is ‘no follow’ – take it. And if a webmaster won’t give you the anchor text you want – no problem. And where is the line when it comes to link bulding? Well you won’t really know until you are on the wrong side of it – and then it is too late.

That’s it. My two rules for link building. Where you looking for something more complicated than that? Sorry about that. In the words of Zig Ziglar the famous American motivational speaker – ‘If you give enough other people what they want, you will get what you want.’ Website owners want quality content to add to their sites and members that will create intelligent informed discussion. And link builders want links. If the link builders meet the website owners somewhere in the middle then everyone is happy.

Remember Rule number one is Don’t Spam. And rule number two is be natural.